The companies GameStop, JC Penney, Nordstrom and Gap have all opened stores within Facebook, to which then closing again. The merchants gained against all expectations not high sales. Sources explain that for the opposite Bloomberg sell better to a successful e-commerce website, then Facebook as a platform to choose.
“We were not simply the return that we needed the Facebook market, so we had to quickly close. For us, Facebook was a way to negotiate deals with customers, not a place to sell something, “said Ashley Sheetz GameStop about the failed Facebook shop opposite Bloomberg.
Facebook was until recently seen as a perfect location for her shop 845 million members. But Rita Malpuru Sucha, an analyst at Forrester Research, now has his doubts. “It was like trying to sell people something while they were hanging with friends at the bar,” says Malpuru looking back.
Why Facebook’s Data Sharing Matters
Facebook has cut a deal with political website Politico that allows the independent site machine-access to Facebook users’ messages, both public and private, when a Republican Presidential candidate is mentioned by name. The data is being collected and analyzed for sentiment by Facebook’s data team, then delivered to Politico to serve as the basis of data-driven political analysis and journalism.
The move is being widely condemned in the press as a violation of privacy but if Facebook would do this right, it could be a huge win for everyone. Facebook could be the biggest, most dynamic census of human opinion and interaction in history. Unfortunately, failure to talk prominently about privacy protections, failure to make this opt-in (or even opt out!) and the inclusion of private messages are all things that put at risk any remaining shreds of trust in Facebook that could have served as the foundation of a new era of social self-awareness.
via Why Facebook’s Data Sharing Matters.